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What is Shift, and how does it work?

What is Shift?

Shift Logistics is a tech-enabled shipping aggregator and fulfillment platform in India that helps eCommerce sellers, D2C brands, retailers, and manufacturers streamline their order fulfillment and logistics operations. With a wide courier network, competitive shipping rates, and integrated fulfillment centers, Shift empowers businesses to ship smarter, scale faster, and provide a seamless delivery experience to their customers across 21,000+ pincodes in India.

How does Shift work?

Integration: Businesses can integrate their sales channels (Shopify, Amazon, WooCommerce, Magento, Wix, etc.) or use Shift’s APIs for custom sites. This ensures automatic order syncing and easy shipment creation.

Order Booking: When an order is placed on the seller’s online store, it gets synced to the Shift dashboard. Sellers can also create shipments manually or in bulk.

Courier Selection: Shift connects sellers with 15+ courier partners. The platform automatically suggests the best courier based on rates, serviceability, delivery speed, and performance.

Shipping Label & Invoice: Once a courier is selected, Shift generates shipping labels, invoices, and tracking IDs instantly.

Order Tracking: Both sellers and their customers can track shipments in real-time through branded tracking pages and proactive notifications.

COD & Payments: Shift provides COD order confirmation on WhatsApp, early COD remittance, and detailed remittance reports to improve cash flow management.

Reverse Logistics (RTO/NDR): The platform manages undelivered shipments (NDR), reduces RTO with proactive customer calls, and supports hassle-free return shipments.

Fulfillment Services: Sellers can store inventory in Shift’s tech-enabled fulfillment centers (Hyderabad, Bangalore, Vizag soon) where orders are picked, packed, and shipped on demand.

Analytics & Reports: Detailed reports on shipping charges, courier performance, NDR/RTO trends, and order timelines help sellers optimize their operations.

Key Benefits of using Shift

  • Competitive Rates: Access to some of the lowest shipping rates in the industry.
  • Wide Coverage: Deliver across 21,000+ pincodes with multiple courier partners.
  • Faster Deliveries: Same-day and next-day delivery options available.
  • Reduced RTO Losses: Proactive COD confirmation, NDR calling, and branded tracking improve delivery success.
  • Tech-Enabled Fulfillment: Integrated warehouses ensure storage, packing, and shipping without hassle.
  • Seamless Integrations: Shopify, WooCommerce, Amazon, APIs, and more.
  • Improved Customer Experience: Branded tracking pages, proactive communication, and reliable deliveries.
  • Actionable Insights: Advanced analytics and reports for smarter business decisions.

Summary

Shift Logistics is a comprehensive shipping and fulfillment platform designed to help businesses of all sizes ship smarter, scale faster, and deliver a superior customer experience. By leveraging Shift’s courier network, fulfillment centers, and advanced features, sellers can reduce costs, improve delivery performance, and grow their businesses with confidence.