So, you started a D2C brand. That’s fantastic! People are buying your products, and your Ecommerce store is growing.

But what happens after a customer clicks “buy”? Getting that product to their doorstep is called fulfillment, and it’s super important. Many new brands make small mistakes here that can cause big problems.

Here’s a simple guide to help you avoid them.

1. Mistake: You Do All the Packing Yourself

When you start, packing a few orders is easy. But soon, you have 50, then 100 orders. Your office or home is filled with boxes, and you can’t ship things out fast enough.

The Problem: Shipping takes too long, and customers get upset. You feel stressed and overwhelmed.

The Simple Fix: When you start spending more time packing than growing your business, it’s time for help. Look for fulfilment services. They are companies that will store, pack, and ship all your orders for you.

2. Mistake: Losing Track of Your Stock

It’s easy to sell a product on your website that you don’t actually have in stock. This happens when you track your items manually on a spreadsheet. You then have to email the customer and tell them you can’t send the order.

The Problem: You disappoint customers and have to cancel their orders. This looks unprofessional.

The Simple Fix: Use a system that tracks your stock for you. A good fulfillment partner connects to your online store and automatically updates your inventory so you can’t oversell.

3. Mistake: Using Cheap or Bad Packaging

The box you ship is the first physical thing your customer touches from your brand. If it’s weak, damaged, or looks messy, it makes your product seem low-quality.

The Problem: Products get damaged during shipping, and customers are unhappy with the unboxing experience.

The Simple Fix: Use strong boxes and good packing materials. Your fulfillment partner will be an expert at this, ensuring every package is professional and protects your product.

4. Mistake: Making Returns Difficult

Sometimes, customers need to return an item. If your return process is slow or confusing, they get frustrated.

The Problem: A customer who has a bad return experience will probably never buy from you again.

The Simple Fix: Have a clear and easy returns plan. Fulfillment services can handle this for you. They receive the product, check it, and put it back in your stock, making it painless for you and your customer.

5. Mistake: Not Sending Order Updates

After a customer pays, they want to know what’s happening. If you don’t send them updates, they start to worry if their order is on its way.

The Problem: Customers feel ignored and might not trust your brand for future purchases.

The Simple Fix: Keep your customers informed. Send simple emails to confirm their order, tell them when it has shipped (with a tracking number!), and when it’s been delivered. This builds trust.

Why This Matters

For a D2C brand, how you ship is as important as the product you sell. A great shipping experience leads to happy customers, good reviews, and more sales.

Getting help with fulfillment lets you focus on what you do best: building your brand.

Ready for Easier Shipping?

Shift Fulfillment Services helps D2C brands like yours with storage, packing, and shipping. We make it simple to grow your business.